A logo brief is a short description of your business and the logo you want, written for the designer. Here is how to write a logo brief that works: explain what you do, who your customers are, the style and colours you like, your dos and don'ts, a few references and where the logo will be used. Get these parts right and the logo ideas you receive will fit your business far more often.
What a good logo brief does
In a logo contest, many designers read the same brief and start work without speaking to you first, so your brief is the only thing they have. A clear brief saves you rounds of "not quite what I meant" and helps designers spend their time on ideas that suit you.
Compare these two briefs for the same business:
- Weak: "Need a nice modern logo for my clothing page. Make it attractive."
- Clear: "We sell handmade cotton kurtis and three-pieces through our Facebook page, mostly to working women aged 22 to 35 in Dhaka. We want the logo to feel elegant but affordable, not luxury. Please show both the Bangla and the English name, and make sure it reads well as a round profile picture."
The second brief tells designers who the customer is, what feeling to aim for and where the logo must work, with no design jargon.
Start your logo brief with your business and your customers
Your name, short name and slogan
Write the exact name designers should use, in the spelling you want, and give both the Bangla and English spellings if you use both. If you want a short form, such as initials for an app icon or a stamp, say so. Add a slogan only if you really want it inside the logo: a long tagline makes a logo harder to read when small.
What you do
In two or three sentences, describe what you sell, where and how. "We sell homemade pickles in Dhaka, mostly to young families through Facebook" is far more useful than "food business". Mention what makes you different: family recipes, fast delivery inside the city, mangoes from your own orchard in Rajshahi, or twenty years in the same market.
Who your customers are
Designers choose shapes, fonts and colours for people, so tell them who those people are: their age, their area and how they find you. A coaching centre for SSC and HSC students should look different from a corporate IT firm, even if both like blue. "Students aged 15 to 18 and their parents in Mirpur" gives designers something real to work with.
Describe the look: style, feel and colours
You do not need to be a designer to describe a look. Three simple tools help:
- Logo style. Do you imagine just your name in a nice font (a wordmark), your initials (a lettermark), a small picture, an abstract shape, a badge-like emblem, a mascot character or Bangla calligraphy? You can like more than one.
- The feel. Place your brand between a few opposites: minimal or complex, modern or classic, playful or serious.
- Colours. If your page, shop or packaging already uses certain colours, share them, ideally with their hex codes (like #0F766E). If you are unsure, it is fine to let designers suggest colours. Say if there is a colour you do not want, for example because a competitor nearby already uses it.
Also name your competitors, businesses like yours that you do not want to look like, so designers can make your logo stand apart.
Dos, don'ts and references
This is where you give designers your rules. Keep each one short and specific:
- "The logo must work in one colour for our rubber stamp and receipts."
- "Easy to read, even when small."
- "No shadows, 3D or heavy gradients."
- "Please don't use clip art or stock icons."
- "Show both the Bangla and the English name."
- "Please show each idea on a signboard or shopping bag mockup."
References are pictures that show what you like: logos, packaging, signboards or even a photo of your shop. Say what you like about each one ("the clean letters", "the warm colours"), so designers take the idea and not the picture. If you already have a logo and want a refresh, share it and explain what to keep and what to change.
Avoid vague words on their own, such as "unique" or "eye-catching". Everyone wants those; explain what they mean for your business instead.
Say where the logo will be used
A logo that looks great on a laptop can fail on a signboard or a tiny stamp. List every place you plan to use it:
- Facebook and Instagram, where the profile picture is shown in a circle
- A website or online shop
- A shop signboard, sometimes seen from across the road at night
- Packaging such as jar labels, boxes and poly bags
- Print: visiting cards, letterhead pads and cash memos
- Merchandise: T-shirts, caps and mugs
- TV or video, such as a YouTube intro
Also say which extra versions you need, such as the icon on its own for an app or website favicon, a short logo with your short name, or separate colour, white and black versions.
How the logocontest.bd wizard helps you write your logo brief
On logocontest.bd, you do not have to write your brief on a blank page. When you start a logo contest, a step-by-step wizard asks for each part, in roughly this order:
- 1Logo name: your business or brand name, plus an optional slogan.
- 2Business: the business type, a short description and your target audience, with examples to guide you.
- 3Links and competitors: your website, Facebook, Instagram or TikTok links, and businesses like yours that you want to look different from.
- 4Look: the logo styles you like (wordmark, lettermark, pictorial, abstract, emblem, mascot or calligraphic), three sliders for the feel, and up to five colours, or "Let designers choose".
- 5Needs: where you will use the logo, any extras, requirements to tick, other requirements, and example files or your current logo (JPG, PNG or PDF).
- 6Prize and review: choose your prize and contest length, check your whole brief, then pay.
If you are new to the site, the wizard also asks for your name and contact details. If you get stuck, several questions offer ready-made ideas you can tap and then edit to fit, and your answers are saved on your device as you go. Every logo contest includes the main logo (icon + name) and the files in AI, EPS, SVG, PDF, transparent PNG and JPG. Two rules are always on: 100% original work with the full copyright transferred to you, and no AI-generated logos.
While the contest is open, you can rate designs with stars and leave comments, and designers can send improved versions. See the whole process on How it works, and compare prizes on the logo design price page.
FAQ
How long should a logo brief be?
Short and clear beats long. A few honest sentences for each question is enough. In the wizard, the business description is kept to 300 characters, so put the most important facts first.
Can I write my logo brief in Bangla?
Yes. Simple Bangla or English is fine, and the whole site works in both languages.
What if I don't know which style or colours I want?
Pick the styles that feel closest, set the sliders, and let designers choose the colours. Then use stars and comments on the first designs to show what you like.
Should I add logos from other brands as references?
Yes, as examples of what you like, with a line about why. Designers must send original work, so references give them a direction, not something to copy.
Can I change my brief after the contest starts?
Yes. While the contest is open you can edit the brief, and designers who already sent designs are told. Editing the brief does not change the package, prize or contest length.
Ready to turn your brief into logo ideas? Start your logo contest today.
