Restaurant and food logo design in Bangladesh

What makes a good restaurant logo

People see a food logo in many places before they taste anything: on the signboard from across the road, on a Foodpanda or Facebook page as a small round picture, on boxes, bags and cups, and on the menu. A good restaurant logo works in all of them. It is easy to read from a distance, still clear when it is very small, and prints well in one colour on a paper bag or a stamp.

Colour matters a lot for food. Warm colours such as red, orange and yellow feel hungry and lively and are common for fast food, biryani and street food. Green, brown and cream feel fresh, healthy or homemade and suit cafés, bakeries and organic food. Black with gold often feels premium. You don't have to follow these rules, but tell designers the feeling you want customers to have.

Many restaurants in Bangladesh use their name in both Bangla and English. Say in your brief which one should be bigger, or whether you want only one. A Bangla wordmark with a hand-drawn feel can make a local food brand stand out, while a short English name is easier on delivery apps.

What to write in your brief

• Your restaurant's name exactly as it should appear, in Bangla, English or both
• What you serve: biryani, fast food, Chinese, cakes, tea, home-cooked meals and so on
• Who your customers are: students, families, office workers, tourists
• The feeling you want: cheap and cheerful, family, modern, premium, traditional
• Colours you like or don't like, and any colours already on your shop or packaging
• Where the logo will be used: signboard, delivery apps, boxes, cups, uniforms, Facebook
• Two or three logos you like (from any business), and what you like about them

How it works

1. 1Write your briefTell designers about your food business and the look you want. Simple Bangla or English is fine.
2. 2Choose the prize and payPick a package or set your own prize from ৳3,000. When you start, you pay the prize plus a 25% service fee (20% for prizes above ৳50,000) by bKash. Payments are not refunded (see the Payment & Refund Policy).
3. 3See ideas and give feedbackDesigners can send ideas while the contest runs, 7 days by default. Give stars and comments, and designers can send improved versions while the contest is open.
4. 4Pick the winner and get the filesChoose the winner within 3 days after the contest ends. You get the final files in AI, EPS, SVG, PDF, PNG and JPG and the full copyright through the site.

Food businesses that run logo contests

• Restaurants and biryani houses
• Cafés, tea stalls and coffee shops
• Bakeries, cake shops and sweet shops
• Home food and cloud kitchen pages on Facebook
• Fast food, pizza and burger shops
• Food carts, food trucks and street food
• Catering and event food services
• Packaged food, spice and snack brands

Questions about restaurant logos