Fashion and clothing brand logo design in Bangladesh

What makes a good fashion logo

Most fashion brands in Bangladesh are found first on Facebook and Instagram, so the logo is often seen as a small round profile picture and as a watermark on product photos. It also goes on clothing tags, neck labels, shopping bags, gift boxes and the shop sign. A good fashion logo stays clear when it is tiny, does not hide the clothes when it sits on a photo, and can be printed, woven or embroidered in one colour.

Fashion logos are usually simple and elegant: a clean wordmark, a monogram of your initials, or a small mark such as a motif from nakshi kantha, alpana or jamdani. Black, white, gold and deep maroon often feel premium and suit saree, panjabi and bridal brands. Soft pastels feel gentle and suit kids' wear and casual women's wear, while bold colours feel young and suit streetwear. Tell designers the feeling you want, and which colours your products and packaging already use.

Many boutiques and clothing pages use a name in both Bangla and English. Say in your brief which one should be bigger, or whether you want only one. A graceful Bangla wordmark can make a saree, three-piece or panjabi brand feel local and special, while a short English name is easier to read on a small label and in an Instagram handle.

What to write in your brief

• Your brand's name exactly as it should appear, in Bangla, English or both
• What you sell: sarees, panjabi, three-piece, kids' wear, western wear, jewellery, shoes, tailoring and so on
• Who your customers are: young women, men, brides, mothers buying for children, office workers
• The feeling you want: elegant, traditional, trendy, luxury, playful, simple and minimal
• Colours you like or don't like, and any colours already on your page, bags or labels
• Where the logo will be used: Facebook and Instagram, photo watermark, tags and labels, bags, boxes, shop sign
• Two or three logos you like (from any business), and what you like about them

How it works

1. 1Write your briefTell designers about your fashion brand, what you sell and the look you want. Simple Bangla or English is fine.
2. 2Choose the prize and payPick a package or set your own prize from ৳3,000. When you start, you pay the prize plus a 25% service fee (20% for prizes above ৳50,000) by bKash. Payments are not refunded (see the Payment & Refund Policy).
3. 3See ideas and give feedbackDesigners can send ideas while the contest runs, 7 days by default. Give stars and comments, and designers can send improved versions while the contest is open.
4. 4Pick the winner and get the filesChoose the winner within 3 days after the contest ends. You get the final files in AI, EPS, SVG, PDF, PNG and JPG and the full copyright through the site.

Fashion businesses that run logo contests

• Boutique houses and fashion houses
• Clothing brands and Facebook clothing pages
• Saree, panjabi and three-piece shops
• Kids' wear and baby clothing brands
• Jewellery, ornament and accessories brands
• Shoe, bag and leather goods brands
• Tailors and custom dress makers
• Hijab, borka and modest wear brands

Questions about fashion logos