The right Facebook page logo size is a square image with your logo in the middle and space around it. Facebook shows your page's profile picture as a small circle, so a square PNG of about 1080×1080 px stays sharp, and a simple icon or short version of your logo works much better than the full logo with a slogan.
Below you will find the sizes, how the circle and the cover photo crop your design, which file to upload, the most common mistakes on F-commerce pages, and exactly what to ask your designer for.
Facebook page logo size at a glance
Facebook changes its layouts from time to time, so treat these as working sizes and check the Facebook Help Centre for the latest numbers.
- Profile picture (your logo): upload a square image. Facebook's Help Centre has given display sizes of roughly 170 to 200 pixels across on computers and phones, and the picture is shown much smaller beside posts, comments and chats. A 1080×1080 px export gives you plenty of sharpness.
- Shape: the square is cropped to a circle, so the corners are never seen.
- Cover photo: Facebook has said it displays at about 820×312 px on computers and 640×360 px on phones. Many designers work at double the width, for example 1640×624 px, and keep everything important in the centre.
- File type: PNG for anything with a logo or text. Facebook's own help pages suggest PNG for profile pictures and cover photos that include a logo or text, because JPG compression blurs sharp edges.
Why your logo looks small and round on Facebook
Think about where customers actually see your logo. Very few people open your page and look at the big header. Most see a tiny circle next to your page name while they scroll the feed, beside a comment you replied to, in a Messenger chat, or in a notification. At that size, the circle is not much bigger than a fingernail.
Now picture a saree page in Mirpur whose logo is the full shop name in a long, curly script, with a slogan underneath. On a phone, that circle turns into a coloured smudge. A customer who saw the page's Eid collection post yesterday cannot recognise it today, because nothing in the circle is clear enough to remember.
The fix is not a new logo. It is the right version of your logo for a small circle: usually the icon on its own, the first letter, or a short name, with bold shapes and few details.
A quick test: shrink your logo on your phone until it is about the size of the picture next to a comment, then hold the phone at arm's length. If you can still tell what it is, it will work on Facebook.
How to fit your logo inside the circle
- 1Start with a square canvas, such as 1080×1080 px.
- 2Use the icon or short logo, not the wide logo with the full name and slogan.
- 3Leave a comfortable margin on every side, so the circle never cuts a letter or the tip of the icon.
- 4Put the logo on a solid background, either your brand colour or white. Transparent backgrounds can look different in light mode and dark mode, so a solid colour is the safer choice for a profile picture.
- 5Check it on a real phone, in both light and dark mode, before you publish.
- 6Use the same picture on Instagram and WhatsApp Business, which also show profile pictures as circles. Customers recognise you faster when every page looks the same.
Cover photo: where the logo goes, and where it doesn't
Your profile picture already shows your logo, so the cover does not need a big logo again. Use the cover to say something useful: your new Puja collection, "Home delivery all over Dhaka", "Cash on delivery and bKash", or your opening hours.
- Keep text and any logo in the centre. Phones show the cover in a different shape from computers, and the sides are often cut off.
- On many screens the profile picture sits over, or right next to, the lower-left part of the cover, so keep that corner free of text.
- Use large, short text. A cover is a banner, not a leaflet.
- Save it as PNG if it has text, so the letters stay crisp.
- Change the cover for Eid, Pohela Boishakh or a big sale, but keep the profile picture the same all year. That steady circle is how people recognise your page.
Common mistakes with Facebook page logos
- Using the full logo with slogan, phone number and address. None of it can be read in a small circle.
- Letters touching the edge. The circle crop cuts them off.
- Uploading a screenshot, or a picture forwarded on WhatsApp or Messenger. These are compressed and come out blurry. Always upload from the original file.
- Thin lines and tiny details. They disappear at small sizes.
- Changing the profile picture with every offer. Change the cover instead and let the logo stay put.
- A photo of the shop signboard as the profile picture. It looks busy, and the actual logo becomes tiny.
- A free template that many other pages also use. Customers can mix you up with someone else, and it is hard to call the design your own.
What to ask your designer for
Whoever designs your logo, ask for a version made for small, round spaces, and for files you can resize yourself later.
If you run a contest on logocontest.bd, the brief already has the right boxes:
- Under Where will you use the logo?, tick Facebook / Instagram, so designers know it must work small.
- Under What you need, tick Icon only or Short logo for the profile picture, and Colour, white and black versions for light and dark backgrounds.
- Under Requirements, tick Easy to read, even when small.
- In Other requirements, add a line such as: "Please also send a square PNG of the icon on a solid background, ready for our Facebook profile picture, and show each idea on a Facebook page mockup."
The winner of every logo contest hands over the main logo as AI, EPS, SVG, PDF, transparent PNG and JPG files, together with the full copyright, so you or any designer can make new Facebook sizes later without losing quality. Read how a logo contest works for the full steps, and see the logo design price page for the current packages.
Before you pick a winner, you can also run your favourite designs through the AI logo checker. It searches the web by image for look-alike logos, compares your design with logos already sent to contests on logocontest.bd, and checks the font. Treat the result as a research report, not a legal guarantee.
FAQ
What is the best Facebook page logo size?
Upload a square image, for example 1080×1080 px. Facebook shows it much smaller, roughly 170 to 200 px on the page itself and smaller still in the feed, so a larger square keeps it sharp. Check the Facebook Help Centre for the current sizes.
Why does Facebook cut off my logo?
Because the profile picture is shown as a circle. Anything in the corners of your square image, or touching its edges, gets cut. Keep the logo in the middle with space around it.
Should my FB page logo be PNG or JPG?
PNG. It keeps logos and text crisp. JPG is fine for photos, but its compression blurs sharp edges.
Can I use a transparent PNG as my Facebook profile picture?
You can, but a solid background is safer, because transparent areas can look different in light and dark mode. Use your transparent PNG for posts and videos instead.
Do I need a separate logo for Facebook?
No. You need a version of the same logo: usually the icon or a short logo, placed on a square with a margin. A good designer can make this from your main logo files.
Want a logo that works on Facebook from day one? Start a logo contest and designers across Bangladesh can send you their ideas.